Our Uniqueness

Our mission


Our mission is to spread the culture of “beautyness”=”Bellessere” through services and products for hairdresser and beauty centers, by using technological and scientific protocols to improve the inner beauty of all people.

We make it possible together with all hairdresser and beauty centers that wants to be innovative and to the best results to their customer.

We want to ensure real results to the professionals that works with us. We feel to be their partner by supporting them through work protocols, technical and business training courses, promotional activities and strategic commercial initiatives.

On the Italian market for over 10 years with different divisions covering the entire products and services range for hairdressers and beauty centers, we decided to create a unique, active and proactive reality in the beauty and wellness industries. Driven by the awareness that the world of haircare and skincare are and will be more and more connected. Inspired by values like:

Stripped of its more superficial and frilly connotations, the beauty we are turning our eyes and heart to is the one arising from the harmony with our inner self, from that peaceful sensation of acceptance of oneself, and from the consciousness that the skin we wear is the best dress we will ever have. We all have tried it, at least once in our lives: when we look good, we feel good. This is the sensation we want to transmit to all who rely on our brand and products: a deep sensation of harmony, confidence and freedom, that arise from the awareness that well being and beauty are allied, defining a special and unique personality, that of our customers.
We set the ambitious goal to combine science and aesthetic, aware of the needs of research as the foundation to achieve real and concrete results in the personal care industry. Research and innovation translated in the acronym R&D, that for us is much more than just a company department. Our R&D team follows the higher quality standards. From the concept to the finish product, the technology creation process is rigorous and complex to ensure effective results for a 360 degrees customer's satisfaction: Beauty, ergonomics, user friendliness, effectiveness.
Scientific approach and safety
Be_Much boasts the ownership of national and European patents, on both devices and work protocols. The development of the devices and work protocols is done synergically with prestigious laboratoires and Italian universities, creating studies and researches whose innovative value is recognised by the scientific community. Tis makes our patented and scientifically validated technologies and devices are able to guarantee rigorous and safe results, allowing customers to rediscover their beauty and wellbeing.
We are a reality with a long-term vision, never seen before in the beauty and hair care industries. A team that, with the continuous scientific research and innovation, is engaged to create something new, safe and effective, to enhance beauty regaining psycho-physical wellbeing. And in this process we are not alone. We involve the best industry professionals who wants to be our beautyness ambassadors, ready to support them in the learning process of beautyness culture that comes from the science of beauty. A group of experts, growing day by day, able to offer to their customers safe treatments and effective results.
With Be_Much we have created a contemporary brand, alive, dynamic and elegant. Not ruled by the past, inspired by the present, looking to the future.


Merge of beauty and well being (beautyness) as action strategy
Validated scientific research as the base for new products and devices development.
Devices and products effective individually, but conceived in synergy to maximize the results
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